Many digital marketers think of content as a king, ruling everything else. Success of content is rather something that the community and audience decide. Content should be produced to educate your audience and shouldn’t necessarily be relevant to your business. While walking on the road to your destination, you see someone standing at a distance wearing id badge across their neck and having a tablet in their hand ready to approach you. Your mind spontaneously thinks how do I get away or ignore the person. Same is with direct marketing. People do not like it if you are trying to sell something to them.
