- Jun 25, 2021
- 2 min read
With roughly 2.85 billion monthly active users on Facebook, you can bet that a huge chunk of your target audience already has a Facebook account.
Then why let this golden opportunity slip out of your hands?
Here are the top 3 strategies that can help you target the relevant audience with Facebook Ads.
If you want to know how to sell more, then you better know why customers buy.
-Steve Ferrante
To know why your customers buy what they buy, closely analyze the Purchasing Behaviour among Facebook users. As creepy as it may sound, this strategy is the key to designing effective Facebook ads. Initially, Facebook was seen as a fun place to visit, chat and network with little commercial purpose or potential. However, this perspective changed in early 2013 when Facebook entered into partnerships with data brokers such as Epsilon, Acxiom, and Datalogix. After this, Facebook probably knew a whole lot more than it did about its users earlier. From the games played by the users to the aimless internet browsing, Facebook had an eye on everything.
This change in perspective, provided an opportunity to the advertisers to obtain data that was beyond their CRM Database and employ this newly obtained information to design effective advertisement strategies. The information obtained from Facebook helped the advertisers to prepare content that was specially designed for a particular segment of Facebook users.
Life is all about the sequence of events!
Certain types of businesses target a particular type of audience. Targeting users that are experiencing certain major life events can help in improving the effectiveness of your Facebook ads. For example, campaigns and advertisements related to a Catering/Photography/Decoration business will be most effective when directed towards an audience that is already engaged.
Since people tend to post these major life events online, Facebook makes it possible to identify almost every major conceivable life event experienced by the users.
Allow your competitors to push you to achieve more
Targetting your competitors' fans using audience insights is a wonderful way of understanding the methods that you can use to target your potential customers and followers. Use these insights to know who you are competing with on Facebook and what does your target audience engage with the most.
Use the Audience Insights dashboard on Facebook to create an audience that matches your target audience persona. You can use the basic targeting options like age, marital status, gender, location, education, etc to create a new audience based on these demographic insights.
To know more about how you can optimize your Facebook Ads, contact Grow More Marketing to book a free consultation by a team of highly qualified and experienced professionals.